| Ad Campaign | Set of advertisements that aim to deliver a single message for a specific purpose or goal |
| Ad Copy | Main text used in an advertisement |
| Administrative Tasks | Daily duties that keep the business operations going such as answering calls, appointment setting, etc. |
| Blog | Online journal that aims to share information, educate, sell, entertain, etc. |
| Business Process Outsourcing (BPO) | The deligation of non-primary business activities to a third party. |
| Business Branding | Creating an image for your business as a way for customers to easily recognize your brand |
| Caption | Brief explanation or narration of an image, video, article, link, etc. |
| Clerical | See admininstrative tasks |
| Collaboration | Working collectively or as a group to create or produce results |
| Community Management | For Social Media, it is managing the existing and prospective customers sentiments and expectations. It is one of the strategies that Social Media Managers implement that includes customer service and reaching out to networks. |
| Confidentiality | Keeping things and information private |
| Content | Message that is delivered in various forms or medium such as text, art, audio, video, etc. |
| Content Writing | Process of planning, researching, and writing web content for a specific purpose |
| Cost-Efficient | Saving or spending less money by working in a better way |
| Due Diligence | Investigating a potential investment or subject to verify facts and to support sound decision-making |
| E-Book | Also known as electronic book, a book made available in digital form |
| Efficiency | Quality of output vs Quantity of effort and expenses being put in |
| Engagement | For Social Media, it is the measure of likes, shares, and comments of a business with social media presence. It measure social media management performance, but doesn’t necessarily translate to sales |
| General Virtual Assistant (GVA) | A virtual staff that provides professional administrative assistance to clients remotely. |
| Inaudible | Not able to hear the audio |
| Insights | Social media report that measures the effectivity of implemented social media marketing strategies |
| Non Disclosure Agreement (NDA) | A contract through which the parties agree not to disclose information covered by the agreement. An NDA creates a confidential relationship between the parties |
| Outsourcing | A business practice that allows companies to hire another company or individual to perform tasks to support business operations. |
| Press Release | Official statement written for the purpose of being handed out to members of the news media |
| Productivity | Measure of a workforce’ efficiency or conversion of inputs into outputs |
| Property Research | Thorough research and performing due diligence on potential investment properties to aid in sound decision-making |
| Remote | Situated in another location |
| Search Engine | A tool on the world wide web that enables users to locate information that they need. Examples are Google, MSN, Yahoo!, etc. |
| SEO | Also known as Search Engine Optimization, it is the process of increasing the quality and quantity of website traffic through increasing the site’s rank in search engine results |
| Social Media / Social Media Platform | Applications and platforms that allow users to perform in social media networking activities by sharing content and engaging with one another |
| Social Media Management | Process of managing the company’s image and online presence on various social media platforms |
| Social Media Manager (SMM) | Virtual staff who writes posts, creates graphics, creates content strategy that is suitable for business needs, answers questions and comments, creates insight reports, plans and implements ad campaigns, etc. |
| Standard Operating Procedure (SOP) | A document created for VA’s to follow a step by step instructions to complete a task, sometimes also refferred to an Operations Manual (OM) |
| Subtitle | Captions or text dispayed within a video file that translates or transcribes the audio or the narrative |
| Task Inventory | An effective tool to determine which tasks can be outsourced to another individual or service provider. It includes listing down all tasks that are required to produce results including the skillset needed and time of performing the task |
| Technical Writing | A form of writing that requires more detailed explanation or instruction on a specific subject matter |
| Transcription | Conversion of audio or video files to text |
| Unintelligible | Able to hear the audio but cannot understand what is being said |
| Verbatim | An exact repetition without changing the words. An example of verbatim is when you quote someone exactly without changing anything. Can be Clean or Full vertabim |
| Virtual Assistant / Virtual Staff | A remote staff that is hired to perform specific business operations |